Media plays a crucial role in the fight against illicit trade in Kenya. It serves as a platform for exposing the negative impact of illegal trade activities on the economy and society at large. Through different forms of media, such as television, newspapers, radio, and social media, the public can be provided with critical information and education about the dangers of illicit trade, including the negative impact on health, employment, and security.

The media can also provide a voice for the victims of illicit trade activities and amplify their concerns to the relevant authorities. This helps to create public awareness and galvanize support for action against those involved in illegal trade activities in Kenya.

Moreover, media can be used to encourage and facilitate public participation in the fight against illicit trade, by providing avenues for reporting suspected illegal activity, as well as platforms for discussions and public debates on solutions to the problem.

The media, when utilized properly, can serve as a powerful tool in the fight against illicit trade in Kenya. It has the potential to educate the public, amplify the voices of the victims, and mobilize action to combat illegal activities.